Lake Louise VIP Incentive Program

Location

Fairmont Chateau Lake Louise

Guests

1,300 over 6 waves (200-300/wave)

Client Sector

Insurance

Notable Elements

Logistics for 6 waves of guests over 45 days, including the Vancouver program

Objective

Our client’s priority was consistency for all 6 waves of guests. After their Vancouver program, Top Performers were treated to a special extension in Lake Louise for another memorable experience. The Lake Louise program had to be authentic and broaden guests’ experience beyond their Vancouver “In the Neighbourhood” theme.

Challenges

  • Consistency! We hoped to improve upon small details that would make the next wave just a little bit better. However, no changes were permitted as the client valued consistency above all else.
  • Develop different install and strike plans where required, yet maintain a consistent experience.

Strategy

  • Carefully plan event concepts that would appeal to a variety of age groups, be family-friendly, fun, interactive and easily replicated 6 times.
  • To deepen the experience for these Top Performers, we produced an immersive cross-Canada theme welcome dinner.
  • Design stylized vignettes representative of regions such as urban Toronto’s fashion district, the rustic feel of Prairie “cowboy country” and the Maritime’s sea-shanty aesthetic.
  • Interactive entertainment included comedic “Park Ranger” actors and our beloved birds of Prey provided by the Alberta Birds of Prey Foundation.

The Result

This Top Tier group of incentive winners received a well-rounded Canadian experience with their family and colleagues, leaving with fabulous memories of two distinct destinations…and deep connections with their neighbours up North.

Your team planned and executed our client’s BEST PROGRAM EVER!

...another huge success... tremendous amount of support we received from your team in both the pre-planning and on-site execution... we were just blown away and loved seeing our vision really come to light.

PDS made this evening one of the most memorable events in the history of our client’s 35+ years of programs. As you could tell from the standing ovations on both evenings, this event was stunning and magical!

it was the best ever in the 50 years we have been hosting this prestigious event. ..the standing ovation at the end of the evening said it all!

Our winners, spouses and hosts had the time of their lives! They loved every minute of it... that was the BEST final night event... Please know how much you helped me and my team create such a once of a lifetime experience in Victoria!

...you ALL absolutely KNOCKED IT OUT OF THE PARK! .... my email hasn’t stopped buzzing... congratulated us on the design, production & flawless execution of this event.

I feel so excited to share my gratitude with you all! This is exactly the partnership that I was aiming for...YOU ARE ALL MY “A” TEAM.

Explore the Vancouver Incentive program

In the Neighbourhood

The Vancouver incentive program incorporated stylized vignettes with facades and props representative of popular Vancouver areas.