PDS is a strategic, award-winning event production and top destination management company in Western Canada. We design impactful experiences fueled by our clients’ brand and vision. Today, more than 20 years since our inception, we are a collaborative team of dedicated professionals driven by innovation and passion to reach beyond the ordinary.
Our designers, creative directors, producers and operations managers create transformational events to captivate attendees and inspire connections. Each of our corporate experiences firmly plants a little piece of Western Canada in everyone’s hearts.
It all starts with our first conversation.
Meet Your Brilliant Team
When asked who her hero is, Joanne replied: “Queen Elizabeth II because she has been in service to her people all her life. She is thoughtful, intentional, respectful and well respected.” All these qualities are equally applicable to Joanne. She is resoundingly respected within the industry and sits on the Advisory Committee for Destination Canada, Business Events division. As well, Joanne is a member of Tourism Vancouver's Board of Directors and acts as Chair of the BC Meeting & Events Industry Working Group, advocating for our industry within provincial pandemic recovery planning.
In her free time Joanne plays sports with her family, explores BC’s rainforest trails, or digs her toes in to the soft sands of an idyllic BC Gulf Island beach.
She thrives on challenges, encourages multi-perspective discussions and develops both strategic and tactical responses - well and quickly. With an eye for detail and a client-focused approach, Jennifer is process driven, value conscious and fiercely committed to excellence. Jennifer is a member of the Tourism Industry Assocation of BC (TIABC) Board of Directors. Her love of the arts fuels her creativity and her long-distance running feeds her competitive drive.
In her spare time, she explores Vancouver’s beautiful shoreline with her dog Penny, or curls up with a good book and a big, bold glass of red wine.
Through firsthand knowledge of our region, she passionately promotes why Western Canada should be on every meeting and incentive planner’s “must do list”. Often the first point of contact, she draws clients in with her boundless energy, enthusiasm and sense of humour. Driven by PDS' company values, she helps guide and develop each program to success. When she’s out of the office, Bronwyn loves to travel the world, dive off of a sailboat into a crystal-clear sea, taste local food and wine, and savour life’s delicious moments.
She has been with PDS since the beginning, leading our team on award-winning event design for which our company is known. Her extensive technical knowledge and awe-inspiring capacity for creative thinking brings excellence to client experiences. Terri is deeply passionate about delivering brilliance in processes, people and results. When the sun is shining, she enjoys hitting the road in her RV with family and friends, and heading to the lake for some well-deserved R & R.
Our Core Values
Our values-based workplace culture is anchored by respectful, authentic relationships. We embrace equal opportunities for everyone to flourish and be their best.