About Us

Brilliance in Action

PDS is a strategic, award-winning event production and top destination management company in Western Canada. We design impactful experiences fueled by our clients’ brand and vision. Today, more than 20 years since our inception, we are a collaborative team of dedicated professionals driven by innovation and passion to reach beyond the ordinary.

Our designers, creative directors, producers and operations managers create transformational events to captivate attendees and inspire connections. Each of our corporate experiences firmly plants a little piece of Western Canada in everyone’s hearts.

It all starts with our first conversation.

Meet Your Brilliant Team

Joanne Burns Millar

Chief Executive Officer

Joanne is a passionate, visionary leader –like a beacon she lights the way for her team. Drawing on her background as an elite athlete on Canada’s National Netball team for over ten years, Joanne knows the determination and dedication it takes to put together a winning team. Integrity, experience and collaboration are the beating heart she placed within PDS. With a steady hand, clear vision and thoughtful strategy she selected a team of loyal individuals who all share the same goal: creating unforgettable experiences throughout Western Canada for their treasured clients.

When asked who her hero is, Joanne replied: “Queen Elizabeth II because she has been in service to her people all her life. She is thoughtful, intentional, respectful and well respected.” All these qualities are equally applicable to Joanne. She is resoundingly respected within the industry and sits on the Advisory Committee for Destination Canada, Business Events division. As well, Joanne is a member of Tourism Vancouver's Board of Directors and acts as Chair of the BC Meeting & Events Industry Working Group, advocating for our industry within provincial pandemic recovery planning.

In her free time Joanne plays sports with her family, explores BC’s rainforest trails, or digs her toes in to the soft sands of an idyllic BC Gulf Island beach.

Jennifer Burton, DMCP

President

Jenn was born to lead. She's got talent to spare and years of experience entertaining business ideas that catapulted PDS to the top. To her, there are no challenges, only opportunities. Having honed her skills in a variety of fast-paced, entrepreneurial environments, Jenn brings more than 20 years of valuable industry experience to PDS’s executive team.

She thrives on challenges, encourages multi-perspective discussions and develops both strategic and tactical responses - well and quickly. With an eye for detail and a client-focused approach, Jennifer is process driven, value conscious and fiercely committed to excellence. Jennifer is a member of the Tourism Industry Assocation of BC (TIABC) Board of Directors. Her love of the arts fuels her creativity and her long-distance running feeds her competitive drive.

In her spare time, she explores Vancouver’s beautiful shoreline with her dog Penny, or curls up with a good book and a big, bold glass of red wine.

Terri Samson

Director of Production and Design

It would seem that Terri has a background in almost everything, so she is essentially the company’s “Empress of Everything”. Her career in the creative arts and business management aligns perfectly with her role as Director of Production and Design.

She has been with PDS since the beginning, leading our team on award-winning event design for which our company is known. Her extensive technical knowledge and awe-inspiring capacity for creative thinking brings excellence to client experiences. Terri is deeply passionate about delivering brilliance in processes, people and results. When the sun is shining, she enjoys hitting the road in her RV with family and friends, and heading to the lake for some well-deserved R & R.

Bronwyn Slade

Director of Sales

For our “Bee”, sales is her honey. Her office is always a hive of activity, her life is spent buzzing around trade shows and conferences, conducting presentations and flying off with clients on site visits. Following a career with Destination Marketing Organizations in Vancouver and Whistler, Bronwyn found her ultimate role as the head of PDS’s sales team.

Through firsthand knowledge of our region, she passionately promotes why Western Canada should be on every meeting and incentive planner’s “must do list”. Often the first point of contact, she draws clients in with her boundless energy, enthusiasm and sense of humour. Driven by PDS' company values, she helps guide and develop each program to success. When she’s out of the office, Bronwyn loves to travel the world, dive off of a sailboat into a crystal-clear sea, taste local food and wine, and savour life’s delicious moments.

Annika Ruberg

Director of Operations

We're fortunate to have our very own ABBA of Operations leading our team of fine folks who operate the best programs in the business. Originally from Sweden, Annika traveled the world before finding her forever home on the Canadian Westcoast. She brings an international flair to our team, along with a deep understanding of how flawless experiences are put together and the logistics required to achieve them. In her role as Director of Operations, Annika’s creative mind and nurturing style empowers her team to continually push for brilliance. In her downtime, Annika enjoys yoga, food, wine and practicing her golf swing on any of BC’s world-class golf courses.

Amanda Dreger, CMP

Senior Operations Manager

The life of the party, Amanda is more like a best buddy or helpful next door neighbour when it comes to her relationship with our clients. Amanda brings more than 20 years’ experience in Western Canada’s hospitality and destination management industries. Her calm demeanor and strong vendor relationships form the bedrock of our program and event delivery. Amanda enjoys camping far from cell range with her family in BC’s wilderness and during the winter months immersing herself in Whistler’s vibrant après ski life.

Hilary Booth

Operations Manager

Let's face it. It's pretty cool to be born in Whitehorse, Yukon. It was a transportation hub during the Klondike Gold Rush in 1898. Maybe that's why Hilary developed a passion for Program Operations. As a child, she travelled with her family and lived in many cities throughout Canada, developing a strong appreciation for our country's natural beauty and diverse offerings. Vancouver and the West Coast landed at the top of her list. Her passion for this region, along with a keen eye for detail and thorough knowledge of event logistics, make her a natural fit in the role of Operations Manager. When she’s out of office, Hilary hikes the beautiful trails of British Columbia and spends time with family on Vancouver Island.

Deborah Dunn

Office Administrator

As we all know, truck drivers go the extra mile. With a former administration management career for a Semi-Truck Leasing company, Deb is accustomed to multi-tasking, taking on large loads and going the extra mile for PDS. Having grown up between Haida Gwaii and Vancouver Island, Deb enjoys a lifelong love affair with Western Canada’s natural beauty. Her understanding of how successful DMC’s work, along with her infectious smile, unparalleled knowledge of office operations brings order, clarity and a sense of fun to our team. Beyond the office, Deb loves to travel to sunny destinations, paddle in her kayak, explore local cultures, beaches and hiking trails.

Brilliant Together

Each of us contributes to a supportive environment built on our unique abilities and strengths.
By celebrating differences and embracing diverse perspectives, we truly are Brilliant Together.

Our Core Values

Our values-based workplace culture is anchored by respectful, authentic relationships. We embrace equal opportunities for everyone to flourish and be their best.

Collaboration

Building a trusting community allows us to take risks and harness creativity for inspirational results.

Integrity

Responsibility, transparency and accountability are in our DNA.

Respect

Multi-perspective decision making and active listening combined with a compassionate approach deliver the best outcomes.

Resilience

Embracing challenges with curiosity sparks fresh ideas and creates space for personal growth.

It all starts with our first conversation