Vancouver Corporate Incentive Program

Location

Fairmont Pacific Rim, Fairmont Waterfront, Pan Pacific Vancouver, Vancouver Convention Centre

Guests

7,800 over 6 week period (900 –1,300/wave)

Client Sector

Insurance

Notable Elements

45-day program with 6 waves of guests In conjunction with Lake Louise VIP program

Objective

Our client wanted a consistent experience for their multi-wave and multi-destination program. The program had to appeal to families and create an intimate, friendly atmosphere even with such large numbers. Top Performers in each wave continued onto Lake Louise for a VIP extension of their Vancouver incentive experience. Both locations had to reflect unique destination experiences.

Challenges

  • Consistency! We hoped to improve upon small details that would make the next wave just a little bit better. However, no changes were permitted as the client valued consistency above all else.
  • We had to change the outdoor set-up slightly for each wave depending on the weather, yet still maintain a consistent experience.

Strategy

  • Design and carefully plan event concepts that would appeal to a variety of age groups, be family-friendly, fun, interactive and easily replicated 6 times.
  • Vancouver events reflected the personality of the city while Lake Louise embraced an across-Canada story.
  • Our winning concept, “In the Neighbourhood”, incorporated stylized vignettes with facades and props representative of popular Vancouver areas like Gastown, Granville Island and Little Italy/Commercial Drive.
  • Interactive zones with activities, entertainment and food service ideas like a photo station at ‘Granville Island’, a Pasta Station in ‘Little Italy’ and a busker-style bubble artist outside on the Vancouver Convention Centre plaza.

The Result

Consistency! In addition to replicating environments for the evening functions, we had the same friendly faces providing services throughout the program. We ensured the same Travel Specialists took care of arriving and departing guests, hosted registration desks at the same hotel, loaded coaches and assisted at events throughout the program. Strong bonds were created between our team members and guests; many staff received big hugs and tears from the little ones who were going to miss seeing their “purple people” each day.

Your team planned and executed our client’s BEST PROGRAM EVER!

...another huge success... tremendous amount of support we received from your team in both the pre-planning and on-site execution... we were just blown away and loved seeing our vision really come to light.

PDS made this evening one of the most memorable events in the history of our client’s 35+ years of programs. As you could tell from the standing ovations on both evenings, this event was stunning and magical!

it was the best ever in the 50 years we have been hosting this prestigious event. ..the standing ovation at the end of the evening said it all!

Our winners, spouses and hosts had the time of their lives! They loved every minute of it... that was the BEST final night event... Please know how much you helped me and my team create such a once of a lifetime experience in Victoria!

...you ALL absolutely KNOCKED IT OUT OF THE PARK! .... my email hasn’t stopped buzzing... congratulated us on the design, production & flawless execution of this event.

I feel so excited to share my gratitude with you all! This is exactly the partnership that I was aiming for...YOU ARE ALL MY “A” TEAM.

Explore the Lake Louise VIP program extension

Canada, Eh?