There has never been a more pressing time to connect with your team. But what is required to deliver meaningful virtual events with real impact? Join us in our 4-part series as we explore The 4 C’s of Corporate Virtual Events that business leaders need to know before sending the team their invitations. Hint: it’s not choosing which platform to use.
The 4 C’s we will be exploring are:
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- CORPORATE
- CONNECTIONS
- CONTENT
- CUSTOM
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PART 4: CUSTOM
Live virtual events open a world of opportunities and possibilities, launching a new chapter in corporate event and meeting design.
In Part 4 we look at how strategic decisions around CUSTOM design elements heighten the attendee experience. Customized plans, visuals and content accelerate the connection between your brand, your message, and your audience.
CURATE Curate your event like it’s a show. Program the event flow and content, considering all the various audience touchpoints. Then organize, select, and present visual design and content for maximum impact. Professionally branded virtual environments excite audiences, keep them engaged and connect them with your brand on a visceral and emotional level.
CONSISTENT If content is the king, then consistency is the ace. Reliable, uniform look and content work together across multi-channel environments and platforms. Consistency is vital when building an event series for different audiences over several days to keep participants focused and engaged.
CONTINUITY Creating a legacy may be one of the most exciting benefits of virtual events, delivering exceptional ROI for multiple content uses. Think of your events as a collection of stories over a length of time, like a television series. Continuity integrates all elements for the entire series, not just one single event.
CHOICE One size does not fit all when it comes to online experiences. Deciding on which platform to use is just 20% of your event decision. Asking the right questions prior to choosing the platform will determine your best choice. What type of event is it? For example: Product Training, Employee On-boarding, Sales Meeting, Team Celebration, Marketing Brainstorming, Tradeshow or Board Meeting. Who is the event for and what do they need? This is a significant question because your team members and audience have different needs to be considered for optimal results.
CRITICAL PATH Every event is unique. A customized critical path ensures flawless event experiences by weaving together all tactical elements. From the first discovery session to post-event reports, the critical path includes the production timeline, key deliverables, milestones, budget, show flow, and the resources required. Team, audience, speaker, and stakeholder touch points are identified in advance to keep everyone moving forward together.
