Vancouver Retail Activation


16 stores across Lower Mainland and Vancouver Island


Experiential Marketing

Client Sector

Specialty Retail

Notable Elements

Inaugural Canadian launch for an international brand


Our new client Specsavers, a British multinational optical chain, was importing its successful brand into Canada. They wanted to celebrate the opening stores’ teams, build brand awareness and generate excitement in this new market.


  • Execute 16 seamless store openings in multiple locations across BC
  • Each franchise owner had their own unique vision for their store’s opening event
  • Create an inviting atmosphere that made every guest feel like a VIP within the shopping mall environment
  • Apply our finely-tuned DMC and Event Production expertise in a new way


  • We assembled a cohesive team to bring the same passion, excitement and keen eye for detail to each store activation
  • We rolled out the red carpet at the entrance of each store and held photo ops when VIP guests arrived to build hype around the store and attract passers-by
  • With the help of a PR agency, local media and dignitaries were included for a special ribbon cutting ceremony to officially mark the grand opening
  • Photographers, DJs and sometimes even radio remotes and food trucks helped create buzz at the events, keeping guests and the stores’ teams entertained and energized
  • Celebrity guest appearances by “Fin”, the Vancouver Canucks mascot, donned in Specsavers glasses, engaged the local audience and provided additional fun, branded photo opportunities

The Result

Optometry stores aren’t always the “place to be” when visiting a mall. We helped create a high-energy environment that felt exclusive yet inviting and made the franchise owners and their guests all feel like VIPs. Shoppers lingered, Instagram moments occurred, contests were entered, prizes were awarded, and the brand left a lasting positive impression with its new audience.

I can still feel the energy buzzing from our exciting grand opening events for our first locations in Canada! Thank you for all that you did to make our new store openings run so smoothly and make our new franchise partners and customers feel so special. We could not have done it without your incredible crew!

I feel so excited to share my gratitude with you all! This is exactly the partnership that I was aiming for...YOU ARE ALL MY “A” TEAM.

...another huge success... tremendous amount of support we received from your team in both the pre-planning and on-site execution... we were just blown away and loved seeing our vision really come to light.

Your team planned and executed our client’s BEST PROGRAM EVER!

PDS made this evening one of the most memorable events in the history of our client’s 35+ years of programs. As you could tell from the standing ovations on both evenings, this event was stunning and magical!

it was the best ever in the 50 years we have been hosting this prestigious event. ..the standing ovation at the end of the evening said it all!

Our winners, spouses and hosts had the time of their lives! They loved every minute of it... that was the BEST final night event... Please know how much you helped me and my team create such a once of a lifetime experience in Victoria! ALL absolutely KNOCKED IT OUT OF THE PARK! .... my email hasn’t stopped buzzing... congratulated us on the design, production & flawless execution of this event.