Objective
Our client wanted their guests to enjoy authentic Vancouver culture and help foster relationships through these local experiences. Their activity program needed something for everyone to fulfil a wide variety of personal interests and activity levels, ensuring an unforgettable experience for all.
Challenges
- Design an activity program featuring 15 different activities to showcase authentic and unique Vancouver experiences
- Consider individual personal interests, activity levels and mobility for over 900 guests
- Smoothly orchestrate guest movements for the large group within a 60-minute window and dispatch transportation within one downtown city block of the Vancouver Convention Centre
- Ensure premium guest experiences across all of the various activities and venues
- Most of the activities were outdoors; several would require clear weather conditions to operate
Strategy
- Inspired by Vancouver’s stunning natural environment, we designed a customized activity program highlighting urban sophistication, cultural diversity and outdoor recreation
- Leveraging downtown Vancouver Convention Centre’s proximity to water, mountains, and forests, the diverse program included foraging, rainforest bathing, floatplane and zodiac sightseeing, salmon fishing, whale watching, curling, Chinatown cultural tour, escorted walking tours, and an e-bike tour around iconic Stanley Park
- A welcoming central hospitality hub provided guests personalized itineraries and a seamless check-in experience.
- A combination of phased activity times and coach departures, along with nearby water-based activities and walking tours, reduced transportation bottlenecks and improved group activity transitions
- Re-routing plans for unexpected road closures and contingencies for several outdoor activities in case of inclement weather ensured smooth logistics
The Result
We were inspired to create an exclusive activity program for a large and diverse group, enabling us to design engaging experiences that showcased our unique Vancouver culture. By incorporating smaller group activities, guests had the opportunity to build relationships and connections through their shared experiences.