Objective
Our discerning client wanted an immersive final night event that would be splashed all over social media, featuring multiple wows and offering a transformative experience for her 1,300 international guests.
Challenges
- Reflect the company’s luxury branding.
- Juxtapose the welcome event, yet still embrace Vancouver’s unique culture.
- Design must be modern, edgy with never-before-seen surprise elements.
- Entire event had to be customized from ideation to physical product, not repurposed nor rented.
- Make this large space feel intimate.
- Food must be interesting, fun, delicious and creatively presented, which was out of the regular scope for the venue.
Strategy
- We blended the essence of a West Coast rainforest with the exclusivity of an international jet-set dance club.
- Purpose-built construction of rainforest entryway trail, larger-than-life treehouse bars, shimmering lakes and opulent ‘glampground’.
- Wine-fairy nymphs hanging from suspended tree pods poured drinks and animated woodland creatures offered unique photo opportunities.
- A thunder and lightning storm announced the transition to the dance party.
Award Winning Results
We exceeded our client’s expectations for original, impressive event design. All elements were bound together by creative lighting and projection mapping for a truly seamless and progressive immersive experience. It was the most “Instagrammed” event yet in the company’s history with photos re-posted via unique hashtags.
Related Program Elements
PDS designed a 5-day program woven with authentic experiences that embody the cultural essence of Vancouver to an international, well-travelled, sophisticated audience. Every program and design element had to be original, creative,and quintessentially Vancouver. Click to view other elements of this program below.