Objective
Our team was tasked to create an unforgettable evening for well-travelled VIP incentive winners of an auto company. The evening began with an understated yet dramatic and modern welcome reception, followed by an elegant black-tie awards gala, ending with a fun high-energy after-party. Our client wanted unexpected moments sprinkled throughout the evening.
Challenges
- Deliver an entirely new, stunning gala experience for guests despite their familiarity with the hotel, the ballroom and this annual event.
- Keep guests engaged throughout the evening by piquing their curiosity about what was yet to come.
- Design the event so every guest could clearly see the awards ceremony stage no matter where they were seated.
Strategy
- Dinner was served at three magnificent 48-foot-long serpentine tables, when combined with blended projection and mounted TVs provided unobstructed views of the awards stage.
- Tables were dressed in custom emerald green crushed velvet form-fitting linens, a curated collection of various candle hurricanes, five different votive styles and intricate foliage arrangements to create interest.
- Feature different video elements throughout the gala dinner, along with changing LED lighting on the room surround décor.
- A surprising kabuki curtain drop revealed the after-party space in the last section of the ballroom.
- Suspended, motorized umbrellas filled with individually wrapped gold chocolates created a whimsical effect as guests walked from the awards dinner to the after-party
The Result
Our client and her guests were thrilled with their unique evening filled with delightful surprises. We navigated the challenges of a venue that needed to be experienced as ‘new’ even though it was familiar to guests, a finicky table set-up and custom-manufactured items, all while executing a polished and distinct look the guests had never seen or previously experienced.
