Objective
Our client’s annual President’s Club incentive program celebrates its top sales performers and key clients from across North America. Their goal was to unite everyone while emphasizing the creation of a sustainable program that would have a positive impact on the Whistler community.
Challenges
- Coordinate complex destination logistics for two waves of 650 guests per program.
- Integrate environmentally sustainable practices throughout the program.
- Ensure authentic local experiences for every guest through a fulsome program of events, activities, activations, logistics, and dining options.
- Create a comprehensive activity program featuring 15 unique destination experiences, each showcasing Whistler’s vibrant culture and appealing to diverse personal and recreational interests.
- Address the limited access set-up time for both program waves at the off-site mountaintop event venue.
- Respond promptly to an unseasonal snowfall during the off-site event at the mountaintop venue.
Strategy
- Create personal, intimate moments for guests to connect with the local culture throughout the entire program.
- Reduce our environmental footprint by using “human arrows” instead of printed directional signage throughout the village. Distribute 3,600 cartons of Flow Water to replace single-use plastic bottled water.
- Introduce guests to the “Whistler Animals Galore” shelter dogs at their welcome registration lounge. Our client donated funds to support this local rescue organization.
- Produce the ultimate Whistler “Wood & Water” welcome party featuring water-inspired and natural wood elements. Activations included: “build-your-own” floral bouquet, interactive chocolate-bark dessert wall, floating wine fairies, and moving umbrellas with surprise treats.
- First Nations Ambassadors greeted guests with Spirit Stones and Dreamcatchers purchased to support the Squamish Lil’wat Cultural Centre.
- Curate a diverse activity program offering quintessentially Whistler experiences such as ziplining, bobsledding, bear-viewing safaris, off-roading, guided hikes, canoeing, stand-up paddleboarding, local farm tours, Inukshuk carving, brewery visits and tastings, golf and spa.
- Design a fun and whimsical “Camp Whistler” mountaintop farewell party evoking the spirit of summer camp. Activations included: axe-throwing, campfire sing-alongs, s’mores stations, build-your-own Caesar bar, candy bar “tuck shop”, “bug-juice” cocktails, badge-earning activities and craft stations.
The Result
The President’s Club Incentive Program combined warm hospitality, sustainability, and cultural engagement to create a truly unique experience. Through innovative logistics, thoughtful venue transformations, and curated activity offerings, guests departed with lasting memories and a profound appreciation for Whistler’s natural beauty and unique personality.
